A passionate journalist and creative entrepreneur, Jennifer Neyt invites us into her colorful, bohemian universe. Between Paris and its forests, she shares her daily life with her partner, their little boy Gaston, and their dog Laïka. Former digital editor-in-chief at Vogue Paris, she now supports brands with their digital campaigns, all while nurturing her love for 70s fashion, unique pieces, and objects with a story. An inspiring encounter between elegance, authenticity, and art de vivre.

Can you tell us about the family or cultural environment you grew up in?

I grew up west of Paris, between Rueil Malmaison, Bailly, and La Celle Saint Cloud. Always close to greenery, my parents were very attached to the idea that my sister and I could grow up near the forest.

What experiences, travels, or encounters have shaped your vision of fashion and craftsmanship?

We traveled a lot as kids with our parents, who took us all over the world almost every school vacation. They were divorced, so each would take us on amazing trips whenever they had us. One of the rare advantages of having separated parents! I’ve always been passionate about craftsmanship and brought back many pieces from my travels. What I love most when traveling are local craft markets, meeting artisans, and discovering the legends, beliefs, and stories behind each object. Later, I was lucky enough to continue traveling through my work at Vogue, attending every Fashion Week and also the cruise shows of the great houses, which took us to exceptional destinations: Chanel or Dior shows in Korea, Cuba, Singapore, Texas, Japan, Dubai, Palm Springs, and more.

How would you describe your style and daily rituals?

My style is very influenced by the 70s aesthetic. It’s bohemian and romantic, with a true passion for craftsmanship, and also playful, I’d say. I love color and enjoy having fun with my clothes. Fashion is a party and should reflect what’s in your heart. My heart is joyful and full of color.

How have you found balance between entrepreneurship, creativity, and personal life?

I’m now self-employed, which allows me to spend more time with my little boy. I left Vogue four years ago; it was an extraordinarily enriching experience but left little room for my personal life. Now I’ve found a healthier balance between personal and professional life, and more freedom to express my creativity.

How did you discover Jamini, and what immediately drew you to the brand’s spirit and prints?

I discovered Jamini thanks to my friend Philippine, who had just moved into a new apartment and decorated her windows with lovely colorful floral curtains. Jamini embodies for me the poetry of craftsmanship, the preservation of an ancestral technique—block print—and a bohemian, authentic lifestyle.

Dalia Curtain – Paisley Cushion Cover

Which Jamini pieces resonate most with your personal universe and why?

I love their block print cushion sets that you can mix and match, with floral patterns and soft, muted tones that invite you to travel and instantly warm up a room. It makes a bedroom feel cozy right away.

Our Cushions

How do you incorporate Jamini’s block print designs into your outfits or interior decor while keeping a sense of balance?

I like to add them in small touches, like a few cushions on a plain sofa, but I also don’t hesitate to use them throughout a room—on the bed with a pretty quilt and curtains, for example. It’s not too much. I also like their block print robes; I have a few hanging in the bathroom, and they actually serve as decorative pieces too. I like every everyday object in my home to be beautiful.

What advice would you give to those who want to add an artisanal and colorful touch to their style while staying true to themselves?

Maybe start with a pair of cushions for your bed or just one on a chair at home. It’s a relatively low-commitment decor piece if you’re not quite sure yet! Great for testing.

Besides fashion, what other passions inspire and influence your creativity?

I love nature above all. I need to recharge in the forest at least three to four times a week, walk among the trees, and watch nature change with the seasons. I go on lots of forest outings—I grew up with that, and it’s really something I absolutely want to pass on to my son. We’re going to the mountains this summer, and I’m looking forward to beautiful family hikes.